Sponsoring a soccer league is a hugely effective way of promoting your brand, the following article looks at three cases.
Italy has been among the most effective national teams ever, and the domestic league is no different. The league has been one of the most watched competitions since football began to be televised to foreign countries, and this was particularly true throughout the 90’s when the league was the most dominant globally. Having the worlds leading footballers helps to advertise the league across the world, and with the arrival of debatably the greatest player of all time, this has never been more pertinent. As the division is so viewed and prominent it has led the Telecom Italia board to sponsor the division; with such high viewership, it is an efficient way of marketing and advertising the company and brand. As the sponsorship is long-term, the company becomes synonymous with the division and makes the brand nearly a household name.
The most watched division in the world is the English top division, which many state is the most competitive as well; this competitiveness explains why the division is so prominent in countries on the other side of the world. So not only is the English division the best known domestic league in Europe, but also the world. Such huge appeal makes the division an appealing sponsorship opportunity for the most significant businesses, which is why the Barclays executives have made the decision to sponsor the division for many years. A number of the most popular players in the world play in England, so it produces loads of debating points for fans, which means the sponsors of the league are likewise spoken about, making it an effective sponsorship prospect. The league has the largest TV deal in the world, so the teams and everyone connected receive a cut of the large pay out from the TV package; the deal is so important because the division has some of the most popular European football clubs.
Spanish football has been the top force for the last decade or so, and as a result of this their domestic league has been truly popular. The leading two club teams in Spain pull in some the greatest crowds and t.v. audiences of any sports clubs. One of the Spanish clubs has been the best team in Europe in terms of the leading European division, which is the most viewed club cup competition. Spanish soccer dominance was not restricted just to the club competitions, as the Spanish national club also won 3 international tournaments in a row not too long ago. Being a Spanish commercial bank, it was a natural and beneficial step for the Santander board to sponsor the Spanish top league. Some people criticise the league for being far too top heavy, where the top three or four teams are far better than the rest of the league, however that is expected when the leading teams are as excellent as they are.